Not content with selling their best quality bulk produce milk to Verka, the dairy farmers at PDFA dreamt of creating their own brand of Dairy Products. Partners helped them quench their thirst by conceiving La’Pure - 100 % Pure & Happy Brand for their Dairy Products. 100% Happiness was promised for consumers and that’s what client experienced during the Brand evolution through – nomenclature, identity, branding, photo-shoots, website & launch.